In the Internet world, a lot of controversy for Baidu, especially the bid. PPC is the "Pay-for-network promotion, as long as the auction company, is one click to pay. The company knew about the situation (from which the), do not understand why, just know that raising the price of keywords only may be clicked. Speaking of keyword prices, the recent popular keywords such as choice, especially games and real estate soared to 8 times the speed. so many SMEs have hurt.
Baidu official said: PPC is a pay-for-performance, relatively low cost; auction results appear higher position in search results, easy to cause the user's attention and clicks, and therefore more significant effect. Keywords prices rose mainly because of bidding mechanism, the equivalent of the auction price continues to increase. As for prices, or is more fierce competition, or is put in effect, customers are willing to pay for keywords.

Quality condensate: PPC ranking of search results human control, that is, artificial control of your search to see what the first post to see what it is to retrieve the contents of a distortion. Sort provides your reading, penetrate your thinking activities, decided what information you come into contact with, the final decision in what way you understand things and the world, your mental activity is Baidu which control the order of the auction, money order , is your picture of the world about something.
Baidu official said:

1, by potential customers efficient access to comprehensive coverage pay, do not waste a penny of advertising and promotion costs.

2, low cost, targeted customer acquisition, directly to the needs of customers.

3, easy target customers, call volume has doubled.
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